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Carol Baker

Head of Customer Proposition



Carol was appointed Head of Customer Proposition, Liberty Specialty Markets (LSM) in January 2019. She is responsible for driving customer value creation & management strategy and delivery for the business. This requires her to identify, evaluate and implement new and enhanced value creation opportunities, designed to help win and retain business whilst working with our existing customers to manage their risks.

Before her appointment to her current position, Carol was the Risk Engineering Manager for the Commercial pillar of LSM with responsibility for a team of internal Risk Engineers, an external panel of service providers and for the development of our digital solutions portal; LibertyRiskReduce.

Prior to this role, Carol ran an independent consulting company serving carriers in the insurance sector, including LSM.

Before entering insurance, Carol held the position of Global Services Director for the Achilles Group working with data and supply chain audit across multiple industry sectors.

A degree educated Mechanical Engineer with PGDip in Computer Integrated Manufacturing, Carol has gone on to study Data Analytics at UCT and Digital Transformation at MIT Sloan.