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Carol Baker

Head of Digital Strategy, London & Global Products



Carol Baker was appointed to the new role of Head of Digital Strategy, London & Global Products, Liberty Specialty Markets (LSM) in July 2022. She is responsible for developing LSM’s digital strategy for the region.

Before her appointment to her current position, Carol was Head of Customer Proposition, she was responsible for driving customer value creation & management strategy and delivery for the business. This required her to identify, evaluate and implement new and enhanced value creation opportunities, designed to help win and retain business whilst working with our existing customers to manage their risks. She joined Liberty in 2014 as the Risk Engineering Manager for LSM’s Commercial Lines with responsibility for a team of internal Risk Engineers, an external panel of service providers and for the development of our digital solutions portal; LibertyRiskReduce.

Before joining LSM Carol ran an independent consulting company serving carriers in the insurance sector, including LSM.

Before entering insurance, Carol held the position of Global Services Director for the Achilles Group working with data and supply chain audit across multiple industry sectors.

She has a degree in Mechanical Engineer with a PGDip in Computer Integrated Manufacturing, she also studied Data Analytics at UCT and Digital Transformation at MIT Sloan.