News

Liberty Specialty Markets appoints James Cole to lead client and broker distribution in UK & MENA

James Cole Headshot
  • Published on

    02 September 2025

Liberty Specialty Markets (LSM), part of Liberty Mutual Insurance Group is pleased to announce the appointment of James Cole as head of client and broker distribution, UK & MENA. Based in London, Cole is responsible for further streamlining distribution across UK & MENA and leading the team to deliver first-class service to clients and broking partners.

Reporting to Luis Prato, president of UK & MENA for LSM and Andrew Jackson, international head of client and broker distribution, Cole will oversee the management of client and broker relationships across the key markets. He will work closely with underwriting teams and LSM’s global distribution leadership to ensure effective and consistent alignment with global strategy while leveraging regional expertise to deliver LSM’s market-leading proposition.

Prato said: “We are committed to building lasting relationships with brokers and clients based on trust. Our distribution team takes a proactive approach, understanding the needs of brokers and clients and offering them tailored solutions.  James’ experience in client and broker distribution will be instrumental in evolving and harmonising our approach across UK & MENA.”

Cole brings more than 20 years of industry experience. He spent the past decade at Generali GC&C UK, most recently as head of distribution. Prior to this, he was a business development manager in London for nine years at Travelers.