WaterAid’s mission aligns to the United Nation’s Strategic Development Goal (SDG) 6. The SDG goals are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. Goal 6 is one of the most interconnected goals – improved access to water, sanitation and hygiene (WASH) aids economic development, poverty reduction, education, health and more. 

We are currently working with WaterAid on a three-year project in Rwanda, where sadly almost two-thirds of all primary and secondary schools lack clean water. 

Together, we’ve been building rainwater harvesting tanks & toilet blocks, and delivering hygiene change workshops to school children and teachers – creating a lasting and impactful change. We are half way through a project in the districts of Bugesera and Nyamagabe, Rwanda and making huge progress! 

Since the start of our relationship with WaterAid in 2014, we have contributed £846,357.83 through corporate donations and fundraising from employees and their families, friends and market colleagues - we have run marathons, trekked, sung, told jokes at comedy nights and more.


People supplied with clean water


People provided with decent toilets



​People helped with good hygiene

WaterAid’s emergency response to COVID-19

Our communities

Unfortunately, many events this year have been postponed due to COVID-19, including Liberty’s annual Curryoke event in support of WaterAid, WaterAid’s Trek Nepal and the London Marathon.  

WaterAid launched an emergency COVID-19 public appeal to scale up their work globally. Good hygiene and clean water are the first line of defence against COVID-19 but millions of people do not have clean water in their homes, schools or health centres to protect themselves from the spread of disease and confront pandemics.   

This has been at the core of WaterAid’s work for almost 40 years, so this is an opportunity for them to really put their expertise into action.

To find out more information about the emergency appeal, please visit their website

Children smiling with water on their face

Watch the video about WaterAid’s mission and our project in Rwanda. 

Images from WaterAid's work

Officially Amazing

709 Global employees at Liberty Specialty Markets have set a new GUINNESS WORLD RECORDS™ title for the largest online video chain passing a water bottle in support of WaterAid. The new world record raised a total of £1,500 for WaterAid. The previous world record was 464 people.

Watch this video to learn more

GWR video Liberty Specialty Markets

Trek Tanzania

In 2019, eight trekkers from Liberty Specialty Markets took on the almighty task of trekking across Tanzania for WaterAid. Between them they raised over £17,000, which including LSM’s contribution, totals a phenomenal £34,100 for WaterAid.  

“The entire experience was challenging, fun, exhilarating & humbling in equal measures, and I am hugely grateful for the opportunity to take part - definitely memories for a lifetime!” - Jvaria Sheikh 

Trek Tanzania
Tanzania Trek Group 2